Privacy policy
Last updated: 10 September 2026
TryBiometrae, operated by Avyra Commerce LLC (“TryBiometrae”, “we”, “us” or “our”), operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (collectively, the “Services”).
TryBiometrae is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit, access or use the Services, make a purchase or other transaction, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing or disclosure of your personal information, this Privacy Policy will apply.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we collect, use and disclose your personal information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information”, we mean information or an opinion about an identified individual or an individual who is reasonably identifiable.
Personal information does not include information that has been anonymised or de-identified so that it can no longer reasonably identify or be linked to you.
Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information:
- Contact information: Your name, residential address, billing address, delivery address, phone number and email address.
- Payment and financial information: Credit card or debit card details, payment account information, transaction details, selected payment method, payment confirmation and related payment information. Complete payment card details are generally processed directly by our authorised payment providers rather than stored by us.
- Account information: Your username, password, security questions, preferences and account settings.
- Order and transaction information: Products you view, place in your shopping cart, add to a wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
- Subscription information: Your subscription selection, billing frequency, upcoming renewal dates, subscription status and any changes or cancellations associated with your subscription.
- Communications with us: Information you provide when you contact us, including customer service enquiries, emails, messages, reviews, refund requests and other correspondence.
- Device and technical information: Information about your device, browser, operating system, network connection, IP address and other online or device identifiers.
- Usage information: Information about how and when you access, browse, navigate or otherwise interact with the Services.
- Marketing information: Your marketing preferences, engagement with our advertisements and whether you have opened or interacted with our promotional messages.
- Inferences: Preferences, interests or other information inferred from your interactions with the Services, where permitted by applicable law.
SOURCES OF PERSONAL INFORMATION
We may collect personal information from the following sources:
- Directly from you: Including when you create an account, place an order, start or manage a subscription, use the Services, contact us or otherwise provide personal information to us.
- Automatically through the Services: Including through your device when you access our website or use our products or services and through cookies, pixels and similar technologies.
- From our service providers: Including service providers that supply technology, payment processing, delivery, fulfilment, subscription management, customer service, analytics, advertising or other services on our behalf.
- From Shopify: Our ecommerce platform provider may provide information relating to your use of our store, purchases and interactions with Shopify-powered services.
- From advertising and marketing partners: Where permitted by law, we may receive information about your interactions with advertisements, campaigns or third-party websites.
- From our business partners, affiliates or other third parties: Where permitted or required by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.
Providing, personalising and improving the Services
We may use your personal information to:
- Provide and operate the Services.
- Process and fulfil your orders.
- Process payments and refunds.
- Administer subscriptions and recurring payments.
- Arrange delivery and track orders.
- Facilitate returns, refunds and exchanges.
- Create, maintain and manage your account.
- Remember your preferences and products in which you have shown an interest.
- Send account, order, subscription and delivery notifications.
- Enable you to submit product reviews.
- Recommend products based on your purchases or interactions.
- Personalise and improve your shopping experience.
- Understand how customers interact with and use the Services.
- Develop, maintain and improve our products, website and customer service.
Marketing and advertising
Subject to your choices and applicable law, we may use your personal information to:
- Send marketing and promotional communications by email, text message or post.
- Notify you about offers, products, services or promotions.
- Display advertisements for our products or services through our website or third-party platforms.
- Personalise advertising based on products you viewed, purchased or placed in your shopping cart.
- Measure the performance of our advertisements and promotional campaigns.
Where required by applicable law, we will obtain your consent before sending direct marketing communications. You may withdraw your consent or unsubscribe at any time.
Security and fraud prevention
We may use your personal information to:
- Authenticate and protect your account.
- Provide a secure payment and shopping experience.
- Detect, investigate and prevent suspected fraudulent, illegal, unsafe or malicious activity.
- Protect our customers, personnel, business, rights and systems.
- Enforce our policies and Terms of Service.
- Protect public safety where necessary.
If you create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other account access information with anyone.
Communicating with you
We may use your personal information to:
- Respond to your enquiries.
- Provide customer support.
- Send information about orders, subscriptions, returns or refunds.
- Resolve complaints or disputes.
- Maintain our customer and business relationship with you.
Legal and regulatory purposes
We may use personal information to:
- Comply with applicable laws, regulations and legal obligations.
- Respond to valid legal processes, court orders or lawful requests from government bodies or law-enforcement authorities.
- Establish, exercise or defend legal claims.
- Participate in civil discovery, litigation or other legal proceedings.
- Investigate or enforce potential violations of our Terms of Service, policies or applicable law.
- Maintain records required for tax, accounting, fraud-prevention or regulatory purposes.
LEGAL BASES FOR PROCESSING
Where applicable law requires us to identify a legal basis for processing personal information, we may rely on:
- Performing a contract with you, including processing and delivering your order.
- Taking steps at your request before entering into a contract.
- Complying with a legal obligation.
- Our legitimate business interests, provided those interests are not overridden by your rights.
- Your consent, where consent is required.
- Establishing, exercising or defending legal claims.
- Protecting the vital interests of you or another person where applicable.
Where we rely on consent, you may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing that occurred before your consent was withdrawn.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to third parties for legitimate business purposes and as described in this Privacy Policy.
These third parties may include:
- Shopify: Shopify hosts and supports our ecommerce store and processes information necessary to provide and improve the Services.
- Payment providers: Payment processors, banks and financial institutions that process transactions, payments, recurring charges, refunds and fraud checks.
- Fulfilment and delivery partners: Warehouses, manufacturers, fulfilment providers, postal services and delivery carriers that help prepare and deliver your order.
- Technology and service providers: Providers of website hosting, IT support, cloud storage, data analytics, customer support, subscription management, email delivery and security services.
- Marketing and advertising partners: Providers that help us deliver, personalise and measure marketing and advertising, subject to your choices and applicable law.
- Professional advisers: Lawyers, accountants, auditors, insurers and other professional advisers where reasonably necessary.
- Affiliates and corporate group members: Our affiliates or entities within our corporate group where necessary to operate our business.
- Government bodies and legal authorities: Where disclosure is required or permitted by law or necessary to respond to a valid legal request.
- Parties involved in a business transaction: In connection with a merger, acquisition, financing, reorganisation, sale of assets, insolvency or bankruptcy proceeding.
We may also disclose information:
- When you direct or request us to do so.
- When you consent to the disclosure.
- To provide requested social media integrations or login functionality.
- To enforce our Terms of Service or policies.
- To protect our Services, customers, business, rights or the rights of others.
Our service providers may only use personal information as necessary to provide their services to us or as otherwise permitted by their own privacy notices and applicable law.
TARGETED ADVERTISING AND DATA SHARING
We may work with Shopify and third-party advertising partners to display relevant advertisements based on your interactions with our store, other merchants, websites or online services.
Depending on where you live, certain disclosures for targeted advertising may legally be considered a “sale”, “sharing” or use of personal information for “targeted advertising”.
Where applicable, you may opt out of these activities through our Data Sharing Opt-Out page.
If you visit our website with the Global Privacy Control preference signal enabled, we will treat that signal as an opt-out request for the browser and device used to visit our website, where required by applicable law.
If Shopify can associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.
You can learn more about Global Privacy Control at globalprivacycontrol.org.
Other than Global Privacy Control where legally required, we may not respond to other “Do Not Track” signals transmitted by your browser or device.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide, protect and improve the Services.
Information you submit through the Services will be transmitted to and shared with Shopify and relevant third parties. These parties may be located in countries other than the country in which you reside.
To help protect, operate, grow and improve our business, we may use Shopify features that combine information obtained from your interactions with our store with information from your interactions with other merchants and Shopify.
In these circumstances, Shopify may be independently responsible for processing your personal information, including responding to certain requests concerning Shopify’s use of your information.
You can learn more by reviewing the Shopify Consumer Privacy Policy.
Depending on where you live, you may exercise certain rights relating to information processed by Shopify through the Shopify Privacy Portal.
COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, local storage and similar technologies to operate and improve the Services.
These technologies may be used to:
- Remember your preferences and account settings.
- Keep products in your shopping cart.
- Enable essential website and checkout functionality.
- Understand how visitors use the Services.
- Measure website and advertising performance.
- Detect and prevent fraud.
- Personalise content and advertising.
- Support marketing and analytics activities.
Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device.
You may manage cookies through your browser settings or through any cookie preference controls provided on our website. Blocking certain cookies may affect the functionality of the Services.
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites, applications or other online platforms operated by third parties.
If you follow a link to a website or service that is not controlled by us, you should review that party’s privacy policy, security practices and terms and conditions.
We do not control and are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites or services.
Information you post or disclose in public or semi-public locations, including third-party social media platforms, may be visible to other users and may be used by us or third parties without restriction.
The inclusion of a third-party link does not, by itself, mean that we endorse the third party, its content, its owners or its operators.
CHILDREN’S PERSONAL INFORMATION
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the details below to request its deletion.
As at the effective date of this Privacy Policy, we do not knowingly “sell” or “share”, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.
SECURITY OF YOUR PERSONAL INFORMATION
We use reasonable administrative, technical and organisational safeguards designed to protect the personal information under our control.
However, no security system or method of electronic transmission is completely secure or impenetrable. We therefore cannot guarantee absolute security.
Information transmitted to us electronically may not be secure while in transit. You should not use unsecured communication channels to send sensitive or confidential information to us.
If you create an online account, you are responsible for keeping your password and login credentials confidential.
RETENTION OF PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The applicable retention period depends on several factors, including whether we need the information to:
- Maintain your account.
- Provide the Services.
- Process orders or subscriptions.
- Fulfil contractual obligations.
- Comply with tax, accounting or other legal requirements.
- Prevent fraud and protect our business.
- Resolve disputes.
- Enforce our contracts and policies.
- Establish, exercise or defend legal claims.
When personal information is no longer reasonably required, we may delete, anonymise or securely dispose of it, subject to applicable legal obligations.
YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights described below.
These rights are not absolute. They may apply only in certain circumstances, and we may decline or limit a request where permitted by applicable law.
Right to access or know
You may have the right to request access to personal information we hold about you and information about how we collect, use or disclose it.
Right to deletion
You may have the right to request that we delete personal information we maintain about you, subject to applicable legal exceptions and retention requirements.
Right to correction
You may have the right to request that we correct inaccurate or incomplete personal information about you.
Right to data portability
In certain circumstances, you may have the right to receive a copy of your personal information in a commonly used format or request that it be transferred to another organisation.
Right to opt out of targeted advertising, sale or sharing
Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.
You may submit an applicable opt-out request through our Data Sharing Opt-Out page.
Right to object to or restrict processing
If you reside in the United Kingdom or European Economic Area, you may have the right to object to or request restrictions on certain processing of your personal information.
Right to withdraw consent
Where we rely on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing performed before consent was withdrawn.
Right to appeal
Depending on where you live, you may have the right to appeal a decision we make regarding your privacy request.
Managing communication preferences
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing emails.
If you unsubscribe from promotional communications, we may still send you non-promotional messages, including communications about your account, orders, subscriptions, payments, deliveries, refunds or customer service enquiries.
Exercising your rights
You may exercise applicable privacy rights through the options provided within the Services or by contacting us at support@trybiometrae.com.
We will not unlawfully discriminate against you for exercising your privacy rights.
Before completing a request, we may need to verify your identity. We may ask you to provide information that allows us to reasonably confirm that you are the person to whom the personal information relates.
Where permitted by law, you may appoint an authorised agent to submit a request on your behalf. Before accepting a request from an agent, we may require proof that you authorised the agent to act for you. We may also ask you to verify your identity directly with us.
We will respond within the timeframe required under applicable law.
AUSTRALIAN PRIVACY RIGHTS
Where the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles apply, Australian individuals may request access to or correction of personal information we hold about them.
You may also submit a complaint if you believe we have not handled your personal information in accordance with applicable Australian privacy law.
Please contact us first using the contact details below so that we can investigate and respond to your concern.
If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner through its official website at oaic.gov.au.
Nothing in this Privacy Policy is intended to limit any privacy rights available to you under applicable Australian law.
SMS COMMUNICATIONS
By providing your mobile phone number and expressly consenting to receive text messages, you agree to receive recurring automated marketing and order-related text messages from TryBiometrae, operated by Avyra Commerce LLC.
Messages may include cart reminders, promotions, subscription notifications and order updates.
Consent to receive marketing text messages is not a condition of purchase.
Message frequency may vary. Message and data rates may apply.
To opt out, reply STOP to any text message. You may receive a one-time confirmation message, after which no further marketing text messages will be sent unless you opt in again.
For assistance, reply HELP or contact us at support@trybiometrae.com.
We do not sell your mobile phone number or share it with third parties or affiliates for their own independent marketing or promotional purposes.
Text-message opt-in information and consent records will not be shared with third parties except service providers, telecommunications providers, vendors and aggregators that assist us in delivering and operating our text-messaging services.
Opting out of text-message marketing will not prevent us from sending necessary non-marketing communications through other channels concerning your orders, account, subscription, payments or customer service enquiries.
INTERNATIONAL TRANSFERS
We operate from the United States and work with service providers located in various countries.
Your personal information may therefore be transferred to, stored or processed in a country other than the country in which you live, including the United States.
Privacy and data protection laws in those countries may differ from those in your country of residence.
Where required by applicable law, we use recognised safeguards for international transfers.
If we transfer personal information from the European Economic Area or United Kingdom to a country that has not been recognised as providing an adequate level of protection, we may rely on approved safeguards such as the European Commission’s Standard Contractual Clauses, the United Kingdom International Data Transfer Agreement or an applicable addendum.
Where Australian privacy law applies, we take reasonable steps as required by law to ensure that overseas recipients handle personal information consistently with applicable Australian Privacy Principles, subject to any lawful exceptions.
COMPLAINTS
If you have a complaint about how we collect, use, store or disclose your personal information, please contact us using the details provided below.
We will review your complaint and respond within a reasonable period or within the period required under applicable law.
Depending on where you live, you may have the right to appeal our decision or submit your complaint to a competent privacy or data-protection authority.
Australian individuals may be entitled to contact the Office of the Australian Information Commissioner.
Individuals in the European Economic Area may find their relevant supervisory authority through the European Data Protection Board.
Individuals in the United Kingdom may be entitled to contact the Information Commissioner’s Office.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our practices, Services or legal, regulatory and operational requirements.
When we update this Privacy Policy, we will publish the revised version on this website and update the “Last updated” date at the top of this page.
Where required by applicable law, we will provide additional notice or obtain consent before material changes take effect.
CONTACT US
If you have questions about our privacy practices or this Privacy Policy, wish to make a complaint or want to exercise an available privacy right, please contact us:
TryBiometrae — operated by Avyra Commerce LLC
155 E. Boardwalk Drive
Colorado, United States
Phone: +1 (570) 609-3565
Email: support@trybiometrae.com
Website: https://trybiometrae.com